Modibodi Lingerie make comfortable and stylish lingerie that use the latest in fiber technology to provide built-in protection and freshness.

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Brief – To design a four page brochure showcasing the latest products from Modibodi, to inform readers about Modifier Technology™ used in Modibodi fabrics and to promote sales through their website. Design changes to be applied across web banner graphics.

Concept – All ages, all shapes, not trying to be too trendy or fashionable, relaxed and unself-conscious. Understated photography was invigorated with a vibrant colour palette. A lower case sans serif font was chosen for clarity and practicality and a curvy, feminine script for titles.

Results – Good response seen through increase traffic to website and web sales.