Montessori East Primary & Pre School offers a Montessori education for 0-12 year olds. The school is non-denominational and co-educational based in Sydney’s Eastern Suburbs.
Project: To review and update the schools branding to reflect the desired brand values of Independence, Caring, Discovery and Curiosity, Choice and Balance. The client was not unhappy with the current logo however they wished to assess how aligned it was with the school today as a professional, quality centre for education.
Concept: To retain the spirit of the brand and logo – the painterly, vibrant, student created artwork, but enhanced with a bold structure, secondary fonts updated with assertive Respublika FY and the school colours of green and blue given greater depth. The logo’s new form becoming more reflective of the full spectrum offered at the school over the ages of 0-12, not just the pre primary.