Quality Meat Scotland Annual Report

QMS’s core function is to work with the Scottish red meat industry to improve its efficiency and profitability and to maximise its contribution to Scotland’s economy.

…………………………………………..

Brief – The Annual Report had to be designed in accordance with their strict brand guidelines and reflect their role as the representative body for the Scottish red meat industry.

Concept – A photography brief was written with specific key feature shots requested to add interest to this text heavy document. The design was constrained by strict brand guidelines, so the use of full page photography, large titles, subtitles and key point pull-outs were used to it break up and allow for graphic continuity.

Results – QMS became one of Kindles, (design company), largest corporate clients with ongoing work ranging from kids show bags for the Scottish Highland Show to packaging and research and development reports.

…………………………………………..