National Coastal Safety Report 2020
Surf Life Saving Australia produces the National Coastal Safety Report annually. It is a comprehensive analysis and summary of the Coastal Safety teams research, presenting evidence relating to community perceptions, delivery of core lifesaving services, coastal drowning deaths and other fatal coastal incidents. This is a critical report which is presented to Parliament with the core objective of securing funding for SLSA in the year ahead.
Design Development role:
Design creation and project management of this critical report whilst respecting SLSA’s brand guidelines. Management of multiple internal and external stakeholders, collating and distilling of statistical data and transforming it into engaging graphs and info-graphics so the research could be clearly understood by the reader. This is always a high pressure project due to the demanding deadlines, volume of numerical detail, design constraints, stakeholder management and the critical funding importance of the report to SLSA.
An additional challenge to the 19/20 report was that it coincided with COVID, so to manage communication effectively I set up a ‘NCSR Teams’ group for collation of data sources, draft versions and proofing, supported by weekly face-to-face meetings via Teams.
This report was published digitally on ISSUU and printed for SLSA to present to Parliament. Once published, work continues with the Public Affairs team to highlight key findings and distribute graphics across our digital channels.
SLSA Annual Reports 2019 & 2020
As part of SLSA’s summer safety campaign, pull-up banners were required to expand on the Stop. Look. Plan messaging and what that thought process might look like for a Watercraft, Rock Fishing, Boating or Swimming adventure.