The Scottish Varsity Boat Race 2018

The Scottish Boat Race or The Edinburgh Glasgow Boat Race first took place in 1877 and is the oldest such event in Scotland, 3rd oldest in the world. This annual competition for water supremacy between the ancient rivals University of Edinburgh and the University of Glasgow is a nail-biting spectacle starting from Broomielaw Quay with the finish line at the Riverside Museum on the Clyde river, Glasgow.

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Brief – To design a new range of assets for different channels to promote the Edinburgh V Glasgow Boat Race. A3 Poster Portrait / DL Flyer Portrait / Plasma Screen display / Web banner / Email banner / Outdoor Banner / Facebook and Twitter assets.

Concept –  As artwork had to be adapted to many different sizes and dimensions, vector format was chosen to avoid problems with scaling up and down. The oars and water graphic are able to move or slide to accommodate changes in text and file dimensions. The oars provide an eye-catching repeated graphic, the dynamic indicating movement / action and magnifies the rivalry on the waters surface. The font is reminiscent of vintage rowing posters and sits well with existing logo.

The competitive spirit is expressed though the Yellow Corner VS Blue Corner with logo’s denoting sides. A call to action “Collide On The Clyde” and “Show your colours by supporting one of the worlds most ancient rivalries… There can only be one!”, was introduced to re-enforce the serious but tongue in cheek rivalry, the context, the sport and historical elements.